In the book Hold On To Your Kids, International authority on child development Gordon Neufeld, Ph.D., joins forces with bestselling author Gabor Maté, M.D., to tackle one of the most disturbing trends of our time: children today increasingly look to their peers for direction—their values, identity, and codes of behavior. This “peer orientation” undermines family cohesion, interferes with healthy development, and fosters a hostile and sexualized youth culture. Children end up becoming overly conformist, desensitized, and alienated; being “cool” matters more to them than anything else.

Hold On to Your Kids (available in both Canadian and U.S. editions. UK Edition: Out Jan 2019) explains the causes of this crucial breakdown of parental influence—and demonstrates ways to “reattach” to sons and daughters, establish the proper hierarchy in the home, make kids feel safe and understood, and earn back your children’s loyalty and love.  By helping to reawaken parenting instincts innate to us all, this book will empower parents to be for their children what nature intended: a true source of contact, security, and warmth.